Marketing Education
This year long business administration course is designed to prepare students for entry-level occupations in marketing, management, and entrepreneurial ventures. The class also prepares students wishing to major in business administration in college. Students who enjoy learning by doing will have fun with the numerous skits and role-plays used to teach marketing skills and concepts. This course addresses the following seven career pathways: Management & Entrepreneurship, Professional Sales & Marketing, Buying & Merchandising, Advertising & Promotion, Marketing Information Management & Research, Distribution & Logistics, and E-Marketing. The marketing curriculum incorporates role play activities, multimedia lessons, class sales and promotion projects, and a hands on virtual business retailing simulation that teaches the importance of pricing, advertising, purchasing, merchandising, and market research.
This course meets requirements for English Language Arts credit (0.50) or Economics credit (0.50). This course is meant to complement and enhance the Marketing COE Course and is a prerequisite for Marketing COE. All participating students earn college credits they can apply at Washtenaw Community College. An integral part of the program at Pioneer is an opportunity for participation in the student professional organization, DECA. Pioneer students completing this program will receive prestigious High School MBA Award.
Sports And Entertainment Marketing I
Are you ready to join the exciting career field of Sports and Entertainment Marketing? Would you like to take your Marketing Education experience to the next level? This is an advanced marketing course, providing students with the opportunity to apply marketing principles in the fields of Sports and Entertainment. This course is designed for students who are interested in business and marketing and want to learn the “behind the scenes” business of promoting sports, music and television. Topic areas covered in this courseinclude a review of the basic marketing functions, target marketing and segmentation, sponsorship and endorsements, licensing, event marketing, promotions and publicity and sports marketing plans. Instructional strategies include computer/technology applications, current event research, event planning, real and/or simulated occupational experiencesand projects performed using the marketing functions. Software programs include Virtual Business Sports Simulation, Concert Tour Entrepreneur, Fantasy sports Simulation -Football, Hockey, Basketball, Baseball. Explore the intriguing world of sports and entertainment from the perspective of marketing. The class gives students the necessary skills to succeed in their careers, as well as learn solid academic skills such as math, reading, and language arts.
An integral part of the program at Pioneer is an opportunity for participating in the student professional organization, DECA. Pioneer students completing the program will receive credits towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement.
An integral part of the program at Pioneer is an opportunity for participating in the student professional organization, DECA. Pioneer students completing the program will receive credits towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement.
Sports And Entertainment Marketing II
This is an advanced course that will help students develop a thorough understanding of the marketing concepts and theories that apply to sports and sporting and/or
entertainment events. The areas this course will cover include a review of basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans. Computer simulations are used to apply and practice Sports and Entertainment Marketing strategies. Students taking sports marketing will have the opportunity to participate in DECA (student marketing leadership organization). DECA related activities and curriculum could be used as an approved part of all marketing classes.
This course counts towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement
entertainment events. The areas this course will cover include a review of basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans. Computer simulations are used to apply and practice Sports and Entertainment Marketing strategies. Students taking sports marketing will have the opportunity to participate in DECA (student marketing leadership organization). DECA related activities and curriculum could be used as an approved part of all marketing classes.
This course counts towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement
Cooperative Occupational Education (C.O.E.)
Cooperative Occupational Education ( COE ) extends student-learning opportunities beyond the school building into the workplace through supervised, part-time employment. This year long course serves as a laboratory experience for students enrolled in the Marketing Education class, and provides an actual paid part-time job closely supervised by the school. Students will be able to practice or observe skills learned in their marketing education class under the direct supervision of an employer who volunteers to participate in the program. Practicing marketing skills in a paid part time job greatly increases learning retention of marketing and business skills and allows students to make better career and college decisions.
This course will receive a vocational certificate. This class takes place after the school day and will not interfere with your regular school schedule. Student must work a minimum of 10 hours per week. All participating students earn college credits they can apply at Washtenaw Community College. This method of instruction counts towards credits towards the prestigious High School MBA Award. This course is an integral part of the Marketing program at Pioneer and provides the opportunity for participating in the student professional organization, DECA.
This course will receive a vocational certificate. This class takes place after the school day and will not interfere with your regular school schedule. Student must work a minimum of 10 hours per week. All participating students earn college credits they can apply at Washtenaw Community College. This method of instruction counts towards credits towards the prestigious High School MBA Award. This course is an integral part of the Marketing program at Pioneer and provides the opportunity for participating in the student professional organization, DECA.